Effective Marketing Communications on a Shoestring

In the current economy, most nonprofit organizations face extremely tight marketing communications budgets, but that doesn’t mean you can’t create and execute effective marketing plans. In fact, these days, the ability to make and execute smart marketing communications decisions is more important than ever. If you are concerned about the effectiveness of your marketing communications programs, then don’t miss this seminar. This interactive workshop is designed to help both leadership and marketing staff to think about: Who are your target audiences? What are the most cost-effective ways to reach them? How will you know what’s working? You will leave armed with some practical tools that you can implement immediately to improve your marketing communications.

The seminar will be conducted by Michele Levy, a seasoned brand strategist. Michele considers herself a brand therapist for nonprofits, start-ups and what she affectionately refers to as “other entrepreneurial organizations.” She has worked with a wide range of nonprofit and corporate clients of all sizes, adeptly bridging the sectors and leveraging best practices from both. Her work includes research, brand strategy, communications planning, and training. She is a valued thought leader and lecturer, and has spoken on branding and communications to a variety of organizations, including the Association of Fundraising Professionals, the American Association of State and Local History, the National Association of Independent Schools, the New England Museum Association, the Medical Reserve Corps, Museums of Boston, Regional Independent School Communicators and the Essex County Community Foundation. An honors graduate of Harvard College, Michele received her MBA from Boston University. More about Michele at www.brand-strat.com.